Special K

Breaking news: Kellogg Company splits into three

Breaking news: Kellogg Company splits into three

By Gill Hyslop

The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales...

Kellogg's Special K line up has been reformulated to contain around 20% less sodium. Pic: Kellogg's

Kellogg’s 12-month quest to reduce salt in Special K

By Gill Hyslop

After a year of tinkering around, the breakfast cereal giant’s food developers have successfully reduced the sodium content in its Special K cereal range by around 20% – without dramatically changing its iconic flavour profile.

'The Pringles brand is all about sharing experiences and having fun together with family and friends'.

Europe’s €140 million love for Pringles

By Gill Hyslop

Kellogg Europe has invested a total of €140m in its European Pringles factories since November 2019 to meet the growing appetite for the iconic snack across the region.

Kellogg's has announced a restructuring of its European business

Kellogg’s proposed $50m European restructure

By Gill Hyslop

The Kellogg Company has announced a reorganization plan for its European business, aimed to simplify the organization, increase efficiency and enhance key processes.

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